Sometimes, working in social media can be a numbers game (and no, we’re not talking about how many followers you have). Being able to give concrete examples of the good you’ve done for other businesses is an asset to landing a great new deal.
Think about it: if your kit shows the value you can bring, you have more bargaining power when it comes to negotiating fees. Professional media kits lead to professional brand deals - and you’re more likely to score a good partnership with a good media kit. Just like having an email with your own domain name or ordering an appetizer for the table, media kits make you look like a boss: they show you’re prepared, experienced and eager to collaborate.Ĭreate.
#Create digital media kit how to
We’ll give you advice later in this post on how to make your media kit awesome-but the fact is, having one at all will make you appear more professional as an influencer. 5 reasons you need an influencer media kit 1.
#Create digital media kit pdf
Media kits are usually exchanged in a PDF or slideshow format-but again, if it’s a slideshow it should be short! Think of it more like a highlight reel than a feature film. It’s a visually appealing and concise snapshot of your online presence and achievements.
Ideally, a media kit should be short and sweet (like a resume). Simply put, the purpose of a media kit is to convince others (businesses, collaborators, and other influencers you could potentially partner with) that you have the followers, the strategy, and the confidence it takes to boost their presence online-and in turn, make them money. Highlight the kind of value you can bring to a potential client.Prove that you have an engaged online following (e.g.What is an influencer media kit?Īn influencer media kit is a document that influencers and content creators share with brands when discussing potential partnerships. Bonus: Download a free, fully customizable influencer media kit templateto help you introduce your accounts to brands, land sponsorship deals, and make more money on social media.
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